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IFAJ 2011

Getting the word out about Canada

Earlier this week, Owen and I gave our first official talk about IFAJ 2011 to the assembly of delegates. Ever since, we’ve been inundated with questions and suggestions by eager farm writers and communicators from around the world keen to experience Canada and all we have to offer.

A commodity has been our gold IFAJ 2011 pin, which we have been distributing to start generating interest in our congress. Although it seems far away, it will be here before we know it. The whole process is a little like the Olympics – host countries bid for the honour of hosting this annual international gathering and start planning years in advance. Our Japanese hosts started serious planning efforts three years ago, so it’s never too soon to start spreading the word!

Lilian Schaer and Owen Roberts are attending the IFAJ 2007 congress as part of the Canadian IFAJ 2011 Development Initiative, supported by Pioneer and Syngenta.

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