Canada’s farms not suited to 100 mile diet?
Canada, Ontario, farmers, food, fruits and vegetables, local food
It’s harvest time in Ontario – a time of bounty and plenty for lovers of local food. But where Canadian agriculture is concerned, it’s not all about buying local and the 100-mile diet, even though everyone seems to be getting in on that action.
It’s true that local food is growing in popularity and the 100-mile diet is a hot trend. The media is talking and writing about buying local, the number of farmers’ markets and local food stores is growing and the provincial government is providing funding and support for a wide variety of pick-Ontario programs and initiatives.
But there is a flip side to all of this as well that we shouldn’t ignore. And it’s a side that perhaps more accurately depicts our agri-food industry and the majority of Canada’s farmers. Not everyone grows products that can be sold locally or can be directly consumed by the Canadian public.
Farmers markets, for example, are terrific for allowing consumers to interact with farmers and growers and to buy locally grown foods. But they don’t represent the bulk of the sales. In fact, in Ontario, farmers’ markets account for only about one per cent of sales for fresh fruits and vegetables, according to the Ontario Fruit and Vegetable Growers Association. This means the bulk of Ontario’s fresh produce still goes through wholesalers, food service and major retail chains.
I’m not convinced that the 100-mile diet can work in a realistic way for most of us in a country like Canada. Due to the nature of our climate, we aren’t able to grow food year round – as in more southern regions – and there are many foods we need in our diet that we simply cannot grow here at all. Some parts of southern Ontario or certain regions in Quebec or B.C. can perhaps come closest to feeding us locally for most of the year, but even they can’t do it all.
Canada is also a big country that covers a vast area, and outside of major urban centres, population and infrastructure become pretty sparse pretty quickly. But that size, that climate and our fertile soils also allow us to grow much more than we can eat or use. We are a small market – only about 33 million people – but we have a lot of farm land and there is a global need for farmers to grow staple crops like corn, wheat and soybeans.
Our agricultural sector – and by extension our broader economy – depends heavily on access to export markets. According to statistics from Agriculture and Agri-Food Canada, Canada’s agri-food exports in 2008 totalled more than $38 billion and Canadian agri-food products went to almost 200 different countries around the world last year.
This includes food-grade soybeans to Japan, pork and beef to the United States, grain to China, flax to the European Union, and oilseeds to Mexico.
Crops like corn and soybeans are also increasingly being used to create new “bio-products,” made from a plant-base instead of using petroleum-derived ingredients. This opens up new market opportunities for Canadian farmers and is helping build a greener economy here at home. Bio-products include things like car parts, adhesives, lubricants, plastics and rubber, paints and solvents, foams and beauty products. These bio-products are better for the environment and they are helping us lessen our dependence on the world’s depleting fossil fuel stocks.
All of this is not to say that supporting buy local programs and encouraging consumers to support our farmers isn’t important. It is. But it shouldn’t be mistaken as being representative of Canada’s whole farming sector.
And the 100-mile diet – much as it promotes local foods – doesn’t truly reflect the global nature of Canadian agriculture.
This article was published in the Waterloo Region Record on October 30, 2009.



October 30th, 2009 at 13:49
A 100 mile diet may not be available or appropriate in all regions in any country. What I don’t want to see is Ontario raspberries on sale in San Francisco and then during the same week find California raspberries on sale in Toronto. I also think more fruits, vegetables, and meats could be raised and consumed within a local/regional/foodshed geographic area if the infrastructure existed to minimize the number of steps from farm to shopping bag. Sadly, no grocer within 30 miles of me carries any meaningful % of locally grown food. Indeed, what few locally grown food that are available are terrible – they pick the tomatoes and peaches green. This is a disservice to the farmer and consumer (and frankly everyone in between).
October 31st, 2009 at 10:42
If the 100-mile diet doesn’t work well in Southern Ontario – what are the chances for Saskatchewan? I’ve been working on sustainable food systems for the prairie region and it’s a challenge to figure out how a commodity export economy will remain viable [competitive] as fuel and transportation costs increase over the next 10-20 years. So perhaps the domestic market is an opportunity. Currently about 2% of retail food sales in Saskatchewan’s stores comes from farms in the province. It other words, 98% is imported. However, converting to serve a higher percentage of the domestic market has huge climatic, production and economic challenges. There are no easy answers … but many people agree something will have to change.
November 1st, 2009 at 7:11
The domestic market is an opportunity but given the realities of our geography and climate, perhaps we need to look at total agricultural production or food production across the whole of Canada instead of province by province. Of course, it’s also a question of labour, population and infrastructure which can vary quite substantially from province to province or even region to region. You’re right, there are no easy answers – but thanks for reading and for commenting. This is a debate that needs to happen.
November 1st, 2009 at 7:16
Infrastructure is definitely a problem. The general trend in our society over the last number of years has been consolidation and centralization in order to cut costs and boost efficiencies. This means fewer processing plants, fewer abattoirs, and less presence in local areas of everything from food producers to banks. Even Canada Post attempts to cut back its mail service and number of rural postal outlets periodically. And I totally agree with the concept behind your raspberry example – I can’t see that being a good use of resources on any level.
Thanks for reading and for commenting!
November 20th, 2009 at 10:32
Hi,
I work for a Halifax Nova Scotia based TV production company that has recently completed a half hour documentary for CBC about local food called Turning A Green Leaf. In the film we take the McMillin family and challenge them to first measure and then reduce their food carbon footprint but without giving up any of the items that we can’t grow in Canada like coffee, tea, oranges, or chocolate. It’s like the 100 Mile diet but without the guilt trip.
We didn’t ask the family to change what they bought but rather to simply find a local source for all of the items they would normally buy. We then measured the average distance traveled of the finished product and the corresponding carbon emissions and calculated the difference over a two month period. The results exceeded our wildest expectations and the McMillin family provides a great example for anyone living in Canada of how to enjoy your food while managing to reduce your carbon footprint.
Turning A Green Leaf will broadcast nationally on the CBC main network as part of the Land & Sea series this Sunday November 22 at the following local times:
Atlantic Canada / Quebec / Ontario – 12 Noon
Saskatchewan / Manitoba – 15:00
Alberta – 15:00
British Columbia – 14:00
If you’re not able to catch the broadcast this Sunday you can watch the full episode online starting later next week on the CBC website :
http://www.cbc.ca/landandsea
I hope you enjoy the film and feel free to spread the broadcast info to any of your friends, family, or work colleagues that might be interested. If you have feedback or comments on the film we’d be happy to receive those as well and you can email us at: info@telltale.tv
Thanks,
Sean Doyle
Tell Tale Productions Inc.