Survey says: consumers seek lean, tender, flavourful meat options
Agr. Adaptation Council, Ontario, Ontario Veal Association, consumers, farmers, marketing, meat
When it comes to meat, Ontario consumers want protein that is lean and low in saturated fat – yet is still tender and flavourful.
This was the finding of a market research survey conducted recently by the Ontario Veal Association (OVA) to determine consumer perceptions and knowledge of veal and its health benefits.


