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A tomato is a tomato, right? Well, yes, but also definitely no says a Leamington area greenhouse grower. Dean Tiessen of Pyramid Farms introduced a group of budding chefs to the breadth and depth of tomatoes on a recent tour of his farm by St. Clair College culinary students.   Dr. Vincent Amanour-Boadu shared the following tips on how to position yourself for success in the global marketplace with participants at the Making Tough Decisions in Tough Times conference: Increase and sustain industry share of plate and market. Consumers are not loyal and will buy from wherever they think their needs are being met. Find a way [...] Meeting the needs of a finicky consumer is hard – but essential for success in the evolving global marketplace. And it’s something farmers need to start committing to, according to a popular agricultural economist from Kansas State University. “We need to understand consumer needs and how ungrateful they are,” said Dr. Vincent Amanour-Boadu as he addressed livestock farmers at the recent Making tough decisions in tough times conference in London ON. “And we’ve talked about this long enough – now we need to start committing to success.” Tough decisions about their businesses and their futures are facing many livestock farmers these days. But there may be some help on the horizon – a one day conference in London this week is designed to help them with those decisions. The Ontario Pork Industry Council is hosting a day-long information meeting for beef, pork and [...] Top trends influencing consumer behaviour Premiumization of everything – people are willing to pay more for quality Consumers are willing to pay more for products with higher quality – perceived or real. And retailers – especially farmers – should be taking advantage of this opportunity by creating a relationship between their brand and the consumers they wish to sell it to. That’s the message Harvey Hartman, a US consumer researcher, brought to the Agricultural Adaptation Council annual meeting in Guelph today. When they’re shopping, a growing segment of consumers is looking for experience, authenticity, distinction and specialization. Live. Shop. Use. Those three words are the key to understanding modern consumer behaviour, a US consumer research expert told an attentive audience at the Agricultural Adaptation Council annual meeting in Guelph today. “If we understand how people live, how they shop and how they use products, we have a pretty accurate picture of consumers today,” said Harvey Hartman, CEO of the Bellevue, Washington-based Hartman Group. |   | ||||
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