Happy cows don’t make headlines

Another undercover video of farm animal abuse – this time on a BC dairy farm – means another black eye for farmers in the media.

Those of us in farming know these terrible incidents are by far the exception and not the norm – but the many millions who see or read the bad […]

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Buying beef directly from farmers

buying local beef

The strength of the local food movement and the potential of an untapped urban market keen to buy high quality beef direct from farmers are behind a new marketing initiative underway by Beef Farmers of Ontario.

Farm to City Marketing is based on the popular community-supported agriculture (CSA) model that has been successful for vegetable […]

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Argentina no longer a global beef powerhouse

This is the final article in a short series about agriculture in Argentina, a country I had a chance to visit as part of the International Federation of Agriculture Journalists conference in 2013.

Argentina has traditionally been amongst the world’s leading beef producing nations.

Much of its proud rural history is based on cattle, ranching […]

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Social media changing Canadian beef promotions

Ask if it is Canadian Beef

More beef check-off dollars are going into social media than ever before – and it’s proven to be a very effective strategy for boosting consumer awareness and driving loyalty to Canadian beef.

That’s according to Heather Travis, Canada Beef’s Director of Public Relations and Marketing Communications, who’s been a long time champion of social media […]

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Beef farmers raise 70K for local cardiac rehab centre

Picton – A desire to give back to a community that supported them in their time of need led to a fundraising campaign by local beef farmers that has raised $70,000 for a cardiac rehabilitation program in Picton, Ontario.

The donation by the Prince Edward County Cattlemen’s Association was instrumental in helping to establish an […]

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