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An exotic houseplant with pink flowers is turning heads across North America and creating jobs in the Niagara region. The plant, named Medinilla Magnifica, is helping to expand operations and open up new markets for Ted Oorsprong’s Northend Gardens. Thanks to some support from Ontario Agri-Food Technologies, Oorsprong is selling the plant in chain stores and garden centres across Ontario, the Northeastern United States, British Columbia, Alberta, Washington and Texas. Continue reading Locally grown exotic plant opens new markets, creates jobs A new approach to labelling a locally produced soybutter is making it easier to use in Ontario’s peanut-free schools.
The toasted soy spread looks and tastes so much like peanut butter that some schools weren’t allowing it, says Scott Mahon, President of WOWBUTTER Foods, a family-owned business in the Stratford area. To address this challenge, the company has introduced a new peel-off label with individual “Made with WOWBUTTER” stickers underneath that can be applied to school lunch containers identifying their peanut-free status. It’s a unique system that has just won WOWBUTTER Foods a Premier’s Award for Agri-Food Innovation Excellence. Continue reading New label makes soybutter safe solution for peanut-free schools A new vegetable oil-based multi-purpose lubricant is now available for sale in Canada – with the potential to open up significant new markets for Canadian grain and oilseed farmers.
Smart Earth Corporation’s new Ecolube product was developed in Canada by Linneaus Plant Sciences Inc. as an environmentally friendly substitute for popular lubricant and penetrant products currently on the market for home and work use. Continue reading “Green” lubricant alternative now available in Canada A recently established Canadian marketing council, led by Soy 20/20, hopes to raise awareness of Canadian soy food products with several new initiatives.
These include a new website, outreach efforts to dietitians and food industry professionals, and a market research study to gauge existing awareness and attitudes towards soy foods among Canadian dietitians. The Canadian Soy Food Marketing Council, whose growing membership includes seed researchers and developers, seed companies, farmers, grain handlers, food and ingredient processors and soy food and beverage manufacturers, was founded last fall to help position the Canadian soybean industry as a global leader in soy food innovation. Continue reading New campaign to boost soy food awareness She was the winner of the Golden Apple Award for industry service and leadership at the 2011 OFVGA annual meeting. Now, in 2012, Cathy McKay will also be a calendar model.
She is the first-ever apple grower to be featured in the popular Faces of Farming calendar, produced annually to promote awareness of food and farming in Ontario. Thirteen Ontario farmers or farm families are featured in the calendar every year, nominated by the project’s sponsoring organizations. Continue reading Apple grower featured in Faces of Farming calendar It’s finally here.
The International Federation of Agriculture Journalists (IFAJ) 2011 congress is now underway with several pre-congress events taking place in Ontario, Alberta and British Columbia. Together with my colleague Owen Roberts (@theurbancowboy), I’m co-chairing this gathering of about 260 farm journalists from 30 countries around the world, which is taking place in Ontario this week. The last time Canada hosted this annual conference for agricultural writers was in 1967, so this is a big deal for us. Continue reading World’s farm journalists come to Canada  RFID tags are placed in an animal's ear Many modern-day pet owners microchip their four-legged companions. This is to help identify them should they become lost, injured or otherwise harmed in some way. Farmers are doing a similar thing with their beef cattle. They’re using radio frequency identification (RFID) tags to keep track of their animals as they move from farm to farm at various points in their lives. These tags, which are placed in the ear, store information about each animal, such as its farm of origin, age and identification numbers, to help farmers and processors maintain and promote food safety and traceability. Continue reading Keeping tabs on where the cows are | |