Categories

Happy cows don’t make headlines

Another undercover video of farm animal abuse – this time on a BC dairy farm – means another black eye for farmers in the media.

Those of us in farming know these terrible incidents are by far the exception and not the norm – but the many millions who see or read the bad […]

Print Friendly

Buying beef directly from farmers

buying local beef

The strength of the local food movement and the potential of an untapped urban market keen to buy high quality beef direct from farmers are behind a new marketing initiative underway by Beef Farmers of Ontario.

Farm to City Marketing is based on the popular community-supported agriculture (CSA) model that has been successful for vegetable […]

Print Friendly

Young farmers talk about raising veal

Tom and Paul Oudshoorn are veal farmers in Ontario

They’re young, they’re educated and they’re passionate about their future as veal farmers in Ontario.

Tom Oudshoorn and his brother Paul raise about 2,000 grain-fed veal calves on their home farm in the Auburn area near Goderich and on a second farm near Kincardine, where Paul now lives.

[…]

Print Friendly

Certified hay protects endangered birds

Many of Ontario’s species at risk – such as grassland birds – make their homes in farmers’ fields.

In honour of Earth Day this week, here’s a glimpse at a program that lets rural landowners do their part to protect those species.

Attempts to protect habitats for grassland birds can be a hard sell […]

Print Friendly

Social media changing Canadian beef promotions

Ask if it is Canadian Beef

More beef check-off dollars are going into social media than ever before – and it’s proven to be a very effective strategy for boosting consumer awareness and driving loyalty to Canadian beef.

That’s according to Heather Travis, Canada Beef’s Director of Public Relations and Marketing Communications, who’s been a long time champion of social media […]

Print Friendly