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Social media changing Canadian beef promotions

BIC_logoMore beef check-off dollars are going into social media than ever before – and it’s proven to be a very effective strategy for boosting consumer awareness and driving loyalty to Canadian beef.

That’s according to Heather Travis, Canada Beef’s Director of Public Relations and Marketing Communications, who’s been a long time champion of social media and has made the organization a leader amongst Canadian farm groups when it comes to using new media tools. Continue reading Social media changing Canadian beef promotions

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Beef farmers raise 70K for local cardiac rehab centre

Picton – A desire to give back to a community that supported them in their time of need led to a fundraising campaign by local beef farmers that has raised $70,000 for a cardiac rehabilitation program in Picton, Ontario.

The donation by the Prince Edward County Cattlemen’s Association was instrumental in helping to establish an outpatient rehabilitation program with the Prince Edward Family Health Team – only the fourth such program in eastern Ontario – for people recovering from heart disease or cardiac surgery.

Previously, patients had to travel as far as Kingston or Ottawa to access treatment. Continue reading Beef farmers raise 70K for local cardiac rehab centre

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Ultrasound helps beef farmers make better marketing decisions

Using ultrasound on cattle to identify carcass characteristics is helping beef farmers maximize their profitability.

A project led by Beef Improvement Opportunities (BIO) has shown that ultrasound technology can accurately predict specific carcass characteristics, such as weight, back fat and marbling, which directly affect how much a producer is paid for an animal.

Continue reading Ultrasound helps beef farmers make better marketing decisions

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Keeping tabs on where the cows are

RFID tags are placed in an animal's ear

Many modern-day pet owners microchip their four-legged companions.

This is to help identify them should they become lost, injured or otherwise harmed in some way.

Farmers are doing a similar thing with their beef cattle.

They’re using radio frequency identification (RFID) tags to keep track of their animals as they move from farm to farm at various points in their lives.

These tags, which are placed in the ear, store information about each animal, such as its farm of origin, age and identification numbers, to help farmers and processors maintain and promote food safety and traceability. Continue reading Keeping tabs on where the cows are

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As cows live and eat

Here’s the third in a series of guest posts I’ve been writing for the Canadian Beef Blog.

Last month, I described some of the different cattle breeds and how to tell the difference between a dairy cow (one that gives milk) and a beef cow (one that is raised for meat).

Now we’re going to take a quick look at how and where cattle are raised and what they eat.

Beef cows and calves typically live outside on pasture in the spring, summer and fall months – which is why it’s not uncommon to see cows grazing in fields if you find yourself out enjoying the Canadian countryside. Continue reading As cows live and eat

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Cows of many colours

Here’s another guest blog I wrote for Canadian Beef Blog recently:

A cow is a cow is a cow, right? Not exactly.

Yes, they’re all the same type of animal but there are many different breeds. For example, even though they’re both dogs, there aren’t a lot of similarities between a small white Bichon Frise and a large German Sheppard! The same principles apply to cattle.

To complicate things further, did you know that different breeds are used for different things on the farm? Continue reading Cows of many colours

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Testing key to knowing what’s in your water – and protecting your farm

Water testing has long been part and parcel of buying and selling agricultural properties. But knowing exactly what’s in your soil and well water is becoming increasingly important to safeguard both human health and property values.

E.coli O157:H7 is one pathogen that can have serious human health implications but that many people don’t realize may be present in their rural environments. A campaign is now underway in Alberta to raise awareness and to encourage farmers, ranchers and rural homeowners to test their soil and water for the presence of this bacterium. Continue reading Testing key to knowing what’s in your water – and protecting your farm

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