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Happy cows don’t make headlines

Another undercover video of farm animal abuse – this time on a BC dairy farm – means another black eye for farmers in the media.

Those of us in farming know these terrible incidents are by far the exception and not the norm – but the many millions who see or read the bad […]

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Social media changing Canadian beef promotions

Ask if it is Canadian Beef

More beef check-off dollars are going into social media than ever before – and it’s proven to be a very effective strategy for boosting consumer awareness and driving loyalty to Canadian beef.

That’s according to Heather Travis, Canada Beef’s Director of Public Relations and Marketing Communications, who’s been a long time champion of social media […]

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Ontario dairy goat farmers win innovation awards

Kevin and Cindy Hope, with daughter Mackenzie, receive their County of Peterborough award.

Cindy and Kevin Hope always knew they wanted to create their own branded line of dairy goat products and goat meat right on their farm some day.

What they didn’t know was that their efforts to build sustainability into their farming […]

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Beef farmers raise 70K for local cardiac rehab centre

Picton – A desire to give back to a community that supported them in their time of need led to a fundraising campaign by local beef farmers that has raised $70,000 for a cardiac rehabilitation program in Picton, Ontario.

The donation by the Prince Edward County Cattlemen’s Association was instrumental in helping to establish an […]

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Ultrasound helps beef farmers make better marketing decisions

Using ultrasound on cattle to identify carcass characteristics is helping beef farmers maximize their profitability.

A project led by Beef Improvement Opportunities (BIO) has shown that ultrasound technology can accurately predict specific carcass characteristics, such as weight, back fat and marbling, which directly affect how much a producer is paid for an animal.

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