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Happy cows don’t make headlines

Schaus Land & Cattle Company feedlot near Alliston ON Another undercover video of farm animal abuse – this time on a BC dairy farm – means another black eye for farmers in the media.

Those of us in farming know these terrible incidents are by far the exception and not the norm – but the many millions who see or read the bad news stories don’t.

What never makes headlines are the thousands of Canadian farmers who do the right things every day when it comes to raising their livestock.

I had the chance to visit one such farmer recently (whose barn is pictured above) as part of the Farm & Food Care annual media tour for food writers, bloggers and culinary professionals. Continue reading Happy cows don’t make headlines

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Social media changing Canadian beef promotions

Ask if it is Canadian Beef

BIC_logoMore beef check-off dollars are going into social media than ever before – and it’s proven to be a very effective strategy for boosting consumer awareness and driving loyalty to Canadian beef.

That’s according to Heather Travis, Canada Beef’s Director of Public Relations and Marketing Communications, who’s been a long time champion of social media and has made the organization a leader amongst Canadian farm groups when it comes to using new media tools. Continue reading Social media changing Canadian beef promotions

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Ontario dairy goat farmers win innovation awards

Kevin & Cindy Hope with daughter Mackenzie

Kevin and Cindy Hope, with daughter Mackenzie, receive their County of Peterborough award.

Cindy and Kevin Hope always knew they wanted to create their own branded line of dairy goat products and goat meat right on their farm some day.

What they didn’t know was that their efforts to build sustainability into their farming business would net them two prestigious awards.

Cross Wind Farm was the recipient of a 2013 County of Peterborough Recognition Award as well as a Premier’s Award of Excellence for Agri-food Innovation Excellence in 2012.

Continue reading Ontario dairy goat farmers win innovation awards

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Beef farmers raise 70K for local cardiac rehab centre

Picton – A desire to give back to a community that supported them in their time of need led to a fundraising campaign by local beef farmers that has raised $70,000 for a cardiac rehabilitation program in Picton, Ontario.

The donation by the Prince Edward County Cattlemen’s Association was instrumental in helping to establish an outpatient rehabilitation program with the Prince Edward Family Health Team – only the fourth such program in eastern Ontario – for people recovering from heart disease or cardiac surgery.

Previously, patients had to travel as far as Kingston or Ottawa to access treatment. Continue reading Beef farmers raise 70K for local cardiac rehab centre

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Ultrasound helps beef farmers make better marketing decisions

Using ultrasound on cattle to identify carcass characteristics is helping beef farmers maximize their profitability.

A project led by Beef Improvement Opportunities (BIO) has shown that ultrasound technology can accurately predict specific carcass characteristics, such as weight, back fat and marbling, which directly affect how much a producer is paid for an animal.

Continue reading Ultrasound helps beef farmers make better marketing decisions

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