Food and Farming Canada

A blog about the farming side of food

Entries for the ‘marketing’ Category

Checking out the local cafe

We took advantage of the recent long weekend to spend a few days in the Kawartha region of Ontario. The village of Lakefield was our principle destination – and the highlight of our weekend a visit with our friend Jennifer MacKenzie. Jen and her husband, Chef Jay Nutt, own Nuttshell Next Door, a cafe in [...]

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Weetabix mixing food, farming and art

Weetabix, a global cereal brand, is sponsoring a wheat art competition for Ontario farmers this year. Sounds a little out-of-the ordinary at first glance and I must admit it is. After all, cereal, art and farming aren’t usually things I tend to link in my head.
Ontario wheat farmers are encouraged to give their artistic [...]

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Retailer supports sustainable farming

Cows grazing on hillside pastures are a stereotypical – if often true – image of Switzerland. The Swiss are proud of their mountains and their pristine Alpine countryside. They’re also pretty serious about promoting homegrown food products.
One of the country’s leading supermarket chains, Co-op, sells a line of branded Swiss food products – milk, yogurts, [...]

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Survey says: consumers seek lean, tender, flavourful meat options

When it comes to meat, Ontario consumers want protein that is lean and low in saturated fat – yet is still tender and flavourful.
This was the finding of a market research survey conducted recently by the Ontario Veal Association (OVA) to determine consumer perceptions and knowledge of veal and its health benefits.

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What’s wrong with this picture?

That’s what we wanted to know about the picture below when a group of us from the Eastern Canada Farm Writers Association recently paid a visit to an onion farm in the Holland Marsh. To us, it seemed like a bin of perfectly good onions, just waiting for someone to bag, buy, cook and eat. [...]

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Saving Ontario’s fruit farms

This post is courtesy of fellow blogger and farm and food aficionado Tiffany Mayer. She writes in the Niagara Region – check out her blog, Eating Niagara or follow her on Twitter.
Len Troup has been doing something unusual this past week.
The Jordan Station tender fruit grower has been farming.
It’s a drastic change of pace [...]

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New markets for Ontario ginseng

An innovative residue extraction process for Ontario ginseng is poised to open up new market opportunities for the high value crop.
The new method allows for the removal of crop protection residues without affecting the structure and quality of the ginseng, a pilot project has shown.

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