marketing

Christmas starts in July for Ontario flower growers

While the rest of us are soaking up the sunshine, enjoying the hot weather and barbecuing on the beach, Ron van der Zalm is thinking about Christmas. He’s a greenhouse flower grower in St. Catharines, Ontario and the height of summer is when he starts growing popular Christmas plants in his greenhouse, like Poinsettias, Cyclamen […]

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Local food love reflected in popularity of food media tour

Ontario just marked its second annual Local Food Week. Although there were a multitude of events going on across the province, including a Foodland Ontario-run Twitter party and a one-day farmers’ market at Queen’s Park, the highlight for me was a Farm & Food Care Ontario media tour in the Ottawa area. It was a […]

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Grocery store shelf-labelling program comes to Ontario

An innovative shelf labelling program that is already being used in over 250 stores in Western Canada has come to Ontario. Through smartphone-enabled tags, Localize highlights regional products s and provides shoppers with information about the origin of food products right at the shelf. Each product considered local under the program has a QR code […]

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More cooking, better labelling can address food waste

I’ve written about food waste before: here and here, for example. The statistics that are often used to quantify the shocking amount of food that we produce but end up discarding are staggering. Not only are we wasting the actual food, but we’re also throwing out the water, energy and other resources we’ve used to […]

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Food hub needs farmers

There’s a potential market opportunity  developing for farmers in south central Ontario – and they’re being asked to step forward if they’re interested in being part of a new food hub pilot project. The South Central Ontario Region (SCOR) Economic Development Corporation has received funding from the Greenbelt Fund to test a food hub concept […]

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Buying beef directly from farmers

The strength of the local food movement and the potential of an untapped urban market keen to buy high quality beef direct from farmers are behind a new marketing initiative underway by Beef Farmers of Ontario. Farm to City Marketing is based on the popular community-supported agriculture (CSA) model that has been successful for vegetable […]

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Ontarians showing apple love online

Facing a bumper crop after last year’s weather disaster, the Ontario Apple Growers (OAG) knew they needed to Ontarians to eat more apples than ever before. To do so, they needed more consumer awareness, so the organization turned to social media to reach out. A series of contests hosted on their Facebook page over the […]

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Price, not welfare, governs egg buying decisions

About two-thirds of Canadian egg buyers have never bought eggs produced in cage-free facilities. They say they could be motivated to change their buying habits – but price will be the key factor and not hen welfare. That’s according to a study by NPD Group looking at consumer attitudes and demands for cage-free eggs, conducted […]

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Social media changing Canadian beef promotions

More beef check-off dollars are going into social media than ever before – and it’s proven to be a very effective strategy for boosting consumer awareness and driving loyalty to Canadian beef. That’s according to Heather Travis, Canada Beef’s Director of Public Relations and Marketing Communications, who’s been a long time champion of social media […]

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Ontario dairy goat farmers win innovation awards

Cindy and Kevin Hope always knew they wanted to create their own branded line of dairy goat products and goat meat right on their farm some day. What they didn’t know was that their efforts to build sustainability into their farming business would net them two prestigious awards. Cross Wind Farm was the recipient of […]

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University competition helped launch Ontario soy food business

A growing Ontario soy food manufacturer can trace its roots back to an entry into a student competition at the University of Guelph 15 years ago. Brothers Erik and Francis Lo entered a soy-based cream cheese alternative into the Project SOY contest in 1998 and although they didn’t win the competition, their company Flamaglo Foods […]

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Young farmers reach out to consumers

A group of young farmers has taken to social media to share with Canadians how they produce food and two fruit and vegetable growers are right in the thick of it. Erin McLean, whose family runs a pick-your-own berry operation near Peterborough and serves farmers’ markets and local grocers with fresh fruits and vegetables, and […]

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Ultrasound helps beef farmers make better marketing decisions

Using ultrasound on cattle to identify carcass characteristics is helping beef farmers maximize their profitability. A project led by Beef Improvement Opportunities (BIO) has shown that ultrasound technology can accurately predict specific carcass characteristics, such as weight, back fat and marbling, which directly affect how much a producer is paid for an animal.

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Producing wine and cranberries in cottage country

Winemaking and farming aren’t two things most people associate with Muskoka. Yet fruit wines and an iconic fall holiday berry are helping farmer Murray Johnston and his wife Wendy Hogarth put their family business on the map. The couple, with help from their four sons, run Johnston’s Cranberry Marsh and Muskoka Lakes Winery near Bala, […]

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Locally grown exotic plant opens new markets, creates jobs

An exotic houseplant with pink flowers is turning heads across North America and creating jobs in the Niagara region. The plant, named Medinilla Magnifica, is helping to expand operations and open up new markets for Ted Oorsprong’s Northend Gardens. Thanks to some support from Ontario Agri-Food Technologies, Oorsprong is selling the plant in chain stores […]

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