More cooking, better labelling can address food waste

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I’ve written about food waste before: here and here, for example.

The statistics that are often used to quantify the shocking amount of food that we produce but end up discarding are staggering.

Not only are we wasting the actual food, but we’re also throwing out the water, energy and other resources we’ve used to produce it.

Various United Nations studies estimate that at least one third of all food produced by the global agricultural system doesn’t make it from the farm to the table.

In Canada, the Value Chain Management Centre has found that our food waste sits at approximately $27 billion a year. Continue reading More cooking, better labelling can address food waste

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Food hub needs farmers

Locally grown peppers

???????????????????????????????There’s a potential market opportunity  developing for farmers in south central Ontario – and they’re being asked to step forward if they’re interested in being part of a new food hub pilot project.

The South Central Ontario Region (SCOR) Economic Development Corporation has received funding from the Greenbelt Fund to test a food hub concept to help get more fresh or processed Ontario produce into institutions, retail and food service markets in the province.

SCOR covers Norfolk, Oxford, Brant, Middlesex, and Elgin Counties. Continue reading Food hub needs farmers

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Buying beef directly from farmers

buying local beef

buying local beefThe strength of the local food movement and the potential of an untapped urban market keen to buy high quality beef direct from farmers are behind a new marketing initiative underway by Beef Farmers of Ontario.

Farm to City Marketing is based on the popular community-supported agriculture (CSA) model that has been successful for vegetable producers, said BFO Policy Advisor Katie Dettman in a presentation at the annual general meeting of the Agricultural Adaptation Council last December. Continue reading Buying beef directly from farmers

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Ontarians showing apple love online

Ontario apple in an orchard

Ontario apple in an orchardFacing a bumper crop after last year’s weather disaster, the Ontario Apple Growers (OAG) knew they needed to Ontarians to eat more apples than ever before.

To do so, they needed more consumer awareness, so the organization turned to social media to reach out.

A series of contests hosted on their Facebook page over the fall and winter months, along with recipes, blog posts, grower profiles and other apple tidbits, drew plenty of entries and apple-friendly chatter. Continue reading Ontarians showing apple love online

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Price, not welfare, governs egg buying decisions

Ontario eggsAbout two-thirds of Canadian egg buyers have never bought eggs produced in cage-free facilities.

They say they could be motivated to change their buying habits – but price will be the key factor and not hen welfare.

That’s according to a study by NPD Group looking at consumer attitudes and demands for cage-free eggs, conducted last year for the World Society for the Protection of Animals (WSPA). Continue reading Price, not welfare, governs egg buying decisions

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