|  New food service marketing program expands markets for Ontario foods
If you build it, they will come. That’s the thinking behind a new marketing program being used by Gordon Food Service (GFS), Ontario’s largest family-owned food service distributor – expanding and promoting their offering of Ontario food products by making it easy for their customers to identify and buy local food. Earlier this year, the company was the recipient of a grant from the Broader Public Sector Investment Fund, a partnership between the Greenbelt Fund and the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) that aims to increase the amount of Ontario foods purchased through municipal, school, university and hospital food service settings. Continue reading Local food made easy  Montforte cheese sampler The story of Ruth Klahsen and her dairy are well-known in Ontario’s local food world. Montforte Dairy has a loyal – and growing – following of fans devoted to the agricultural values it espouses and the cheeses it produces. So devoted, in fact, that they have raised about half a million dollars as members of a Community Shared Agriculture (CSA) project to help Montforte find a new home when an expired lease on its previous location in Millbank left the dairy suddenly homeless. I had the chance to visit Montforte’s brand new facility in Stratford earlier this month as part of a food writer tour in Perth County and listen to Ruth talk about her business and her passion for making truly outstanding cheese. Oh, and sample some of the delicious cheeses too. They were rich in flavour and a real pleasure to taste…but back to the story of the dairy. Continue reading Monforte’s local cheese renaissance  The Friends of the Greenbelt Foundation and the Greenbelt Fund are spearheading the grants and two other initiatives in an effort to connect Ontario’s farmers with public institutions like daycares, schools, hospitals, universities and long term care facilities.
Ontariofresh.ca, a new business to business website is being launched this fall to link buyers and sellers of Ontario food. The 2011 Ontario’s Local Food Champions report is currently available and nominations are now open for the next round of Champions. Continue reading Getting local food into our public institutions Farmers – are you frustrated by people who don’t understand what you do on your farm? Do you wish more consumers knew how food was produced or more politicians had a sense of the realities of farming? Many of us in agriculture have had these sentiments at some time and often feel helpless to do anything about them. There is an answer though – social media. It’s easy to use, reaches a wide base of people you wouldn’t otherwise have the chance to interact with and it’s free. Continue reading A difference in 10 minutes a day  Few relationships are more personal than the one we have with our food. We trust that what we eat will sustain us, nourish us and help keep us healthy.
In Canada, public trust in our food supply is high, a fact that’s been proven repeatedly in studies carried out by Ipsos Reid for AGCare and the Ontario Farm Animal Council (OFAC). But as increasingly fewer Canadians know how food is produced and where it comes from, those numbers won’t stay high forever. This means farmers need to become involved in the discussion about the future of farming and food production that is good for people, animals and the planet. Two food industry experts will discuss the whys and hows of building trust in Canada’s food system at the upcoming AGCare and OFAC annual meeting and speakers’ program. Continue reading The whys and hows of building trust in our food  Consumers, local food advocates and others ask me why more farmers don’t market their products – grains, meats, fruits and vegetables – directly to the end user.
Building that one-on-one relationship would help boost the availability of local food products, they argue, as well as protect farmers from fluctuating global commodity prices. It’s not quite that simple and it’s not a solution that works for everyone, I usually reply, but there are some farmers who are quite successful with it. Ontario soybean grower Harro Wehrmann is an example of one farmer who follows this model and does so very successfully. I interviewed him recently for a feature story in Ontario Grain Farmer – here’s how he’s found his niche growing and marketing organic soybeans directly to Mississauga food processor Sol Cuisine. Continue reading An Ontario farmer’s direct marketing success story  Farming affects the daily lives of all Ontarians – what we eat, where we live and what we do to earn a living.
Now, a newly released report spells out in stark detail the economic impact of the agricultural sector as well as the punishing effects of long term farm income losses on the Ontario economy. The results are staggering. Continue reading Measuring agriculture’s economic footprint in Ontario | |
