Food and Farming Canada

A blog about the farming side of food

Entries for the ‘marketing’ Category

Farmers get some PR pointers

This is a longer version of a post I put up last week – and this article is also printed in the Ontario Farmer this week.
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An episode of Oprah. A film called Food Inc. A hard-hitting Time magazine cover story. A series in the Toronto Star.
The last year was not a good one for agriculture [...]

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Is farming on the right track?

An episode of Oprah, a hard-hitting Time magazine cover story, a film called Food Inc. – farming is under increased, often one-sided scrutiny leaving many people to wonder whether modern agriculture is on the right track.
Rob Hannam, President of Synthesis Agri-Food Consulting, believes it encourages everyone to do more to address public perceptions of farming, [...]

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Pondering fresh meat’s future

Normally, when I go grocery shopping, I approach the whole experience a bit like a military mission – with focus, list in hand and plan in mind to get in and out as quickly and painlessly as possible.
Several weeks ago, I was a bit less rushed than usual at the supermarket, so I had [...]

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Putting a face to farming

We all eat but most of us likely give it little thought beyond worrying about calories or fat content. We certainly aren’t likely to spend a lot of time thinking about who grew that food and the work that someone somewhere put into producing it.
But that’s the goal of the 2010 Faces of Farming [...]

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Alberta Pork’s H1N1 challenges, responses

This post is a continuation from yesterday’s H1N1 topic that explored Alberta Pork’s experiences at the centre of the H1N1 media storm earlier this year. The information is based on a presentation I attended by Lee Funke of Torque Communications at the recently held Canadian Farm Writers’ Federation conference in Edmonton.
He outlined some of the [...]

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Farmers turn to alternative agriculture

Growing numbers of farmers are turning to alternative agriculture and agri-tourism initiatives to help them earn a living. That message was illustrated by several speakers at the recent Canadian Farm Writers Federation annual meeting in Edmonton, Alberta earlier this month.
Ron Hamilton, Mary Ellen Grueneberg and Doug Livingstone have each found a different niche for [...]

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Whatever will they think of next?!?

There’s always someone looking to make a buck off someone else’s misfortune. But in this case, I didn’t think it would be the US Centres for Disease Control (CDC).
One of the agencies at the head of the global response to H1N1 influenza, the CDC is reported to be selling a toy version of the [...]

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