Meeting the needs of a finicky consumer is hard – but essential for success in the evolving global marketplace. And it’s something farmers need to start committing to, according to a popular agricultural economist from Kansas State University.
“We need to understand consumer needs and how ungrateful they are,” said Dr. Vincent Amanour-Boadu as he addressed livestock farmers at the recent Making tough decisions in tough times conference in London ON. “And we’ve talked about this long enough – now we need to start committing to success.”
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