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This was the finding of a market research survey conducted recently by the Ontario Veal Association (OVA) to determine consumer perceptions and knowledge of veal and its health benefits. Continue reading Survey says: consumers seek lean, tender, flavourful meat options   I received some exciting news on the weekend – a brochure I wrote and co-ordinated for the Ontario Veal Association has won a bronze award in the general periodical category of Canadian Farm Writers Federation (CFWF) annual awards program. “The Real Deal About Veal” was produced to debunk the myths about veal and give consumers a [...] If producers don’t survive, the rest of the industry won’t either. That’s the blunt message Canadian Pork Council president Clare Schlegel is hoping the government will hear loud and clear. The Canadian livestock industry has been battling an economic crisis since last summer, when Canada’s high-flying currency helped sink cattle and hog prices and drive up feed costs. Tough decisions about their businesses and their futures are facing many livestock farmers these days. But there may be some help on the horizon – a one day conference in London this week is designed to help them with those decisions. The Ontario Pork Industry Council is hosting a day-long information meeting for beef, pork and [...] Commonly held beliefs about veal were shattered in Toronto last evening at a tasting and education event hosted for the food service industry. Jennifer Haley (shown here), Executive Director of the Ontario Veal (OVA) offered food service media, chefs and industry representatives a look behind the barn door as she gave an overview of Ontario’s veal industry. Veal [...] A new value chain strategy is being used by Ontario’s veal farmers to try to help them get more veal onto restaurant menus. Bill Dover and Geoff Wilson, food industry consultants working with the Ontario Veal Association (OVA), discussed the new approach which is seeing new products being developed in response to market needs at an [...] A gathering of chefs, media and food service industry distributors experienced the appeal of Ontario veal first hand at an education and tasting session in Toronto last night. Approximately 20 food service industry decision makers learned about veal: as an ideal healthy lifestyle choice – the meat is naturally lean, yet nutritious protein alternative – , as [...] |   | ||||
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When it comes to meat, Ontario consumers want protein that is lean and low in saturated fat – yet is still tender and flavourful.