social media

Local food love reflected in popularity of food media tour

Ontario just marked its second annual Local Food Week. Although there were a multitude of events going on across the province, including a Foodland Ontario-run Twitter party and a one-day farmers’ market at Queen’s Park, the highlight for me was a Farm & Food Care Ontario media tour in the Ottawa area. It was a […]

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The ups and downs of sharing life on social media

Milton ON – There’s no doubt that the advent of social media has changed how we communicate. With a few taps on a tablet or smart phone screen, you can share images, information, and opinion with pretty much anyone, anywhere. That has both advantages and disadvantages, as three farmers active on social media shared at […]

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Celebrate Ontario’s first Local Food Week

Farm & Food Care is leading efforts on behalf of Ontario farmers to encourage Ontarians to support local food – and they’re turning online to reach out to consumers. June 2 – 8 marks the first-ever Local Food Week in Ontario, which was part of the Local Food Act the provincial government passed last year.

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Ontarians showing apple love online

Facing a bumper crop after last year’s weather disaster, the Ontario Apple Growers (OAG) knew they needed to Ontarians to eat more apples than ever before. To do so, they needed more consumer awareness, so the organization turned to social media to reach out. A series of contests hosted on their Facebook page over the […]

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Jumping on the selfie bandwagon farmer-style

The Oxford Dictionaries selected “selfie” as their word of the year for 2013. It’s a commonly used expression for describing a photo you’ve taken of yourself – most likely one with your smartphone held at arm’s length in front of you in some way. Although there’s online evidence to show it was first used in […]

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What farmers can learn from Chris Hadfield

Commander Chris Hadfield returned to earth last month as Canada’s latest national hero. He’s the first Canadian to command the International Space Station, helped conduct a record-breaking 130 experiments in space and even presided over a last-minute spacewalk by two fellow astronauts to fix an ammonia leak on the station a few days before he […]

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Sexy calendar puts new face on farmers

A gorgeous new calendar showcasing the photos and stories of 12 Ontario farmers has been released just in time for Christmas. The popular “Faces of Farming” calendar, now in its sixth year, puts a different and real face on today’s farmers who produce food in Ontario.

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Getting the scoop on food and farming straight from the source

The Internet is a wonderful thing. It brings the world to our fingertips, regardless of where we might be. However, it also makes easier than ever before to spread rumours, misinformation and half-truths. And there’s a lot of that floating around out there – in both new and conventional media – about agriculture and what […]

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