consumers

Saving Ontario’s fruit farms

This post is courtesy of fellow blogger and farm and food aficionado Tiffany Mayer. She writes in the Niagara Region – check out her blog, Eating Niagara or follow her on Twitter. Len Troup has been doing something unusual this past week. The Jordan Station tender fruit grower has been farming. It’s a drastic change […]

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Meeting consumer demands for marbled pork

Consumers are looking for the full flavour of marbled pork and work is now underway to bring such products to the Ontario market. Ontario Pork has taken the lead in working with farmers, retailers and processors to determine the level of marbling consumers want, evaluate different swine genetics and feeding regimens and assess the quality […]

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Farmers get some PR pointers

This is a longer version of a post I put up last week – and this article is also printed in the Ontario Farmer this week. *** An episode of Oprah. A film called Food Inc. A hard-hitting Time magazine cover story. A series in the Toronto Star. The last year was not a good […]

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Is farming on the right track?

An episode of Oprah, a hard-hitting Time magazine cover story, a film called Food Inc. – farming is under increased, often one-sided scrutiny leaving many people to wonder whether modern agriculture is on the right track. Rob Hannam, President of Synthesis Agri-Food Consulting, believes it encourages everyone to do more to address public perceptions of […]

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Loblaws chief: global trends will impact food

A series of global trends will change everything about the way we eat, says the head of Canada’s largest grocery chain. And that means both adjustment and opportunity for those involved in food, Galen Weston of Loblaw Companies Limited told attendees at the Agricultural Adaptation Council’s annual meeting in Guelph recently.

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Pondering fresh meat’s future

Normally, when I go grocery shopping, I approach the whole experience a bit like a military mission – with focus, list in hand and plan in mind to get in and out as quickly and painlessly as possible. Several weeks ago, I was a bit less rushed than usual at the supermarket, so I had […]

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Do we or don’t we talk about it?

In a society where less than two percent of the population farms, there’s a real knowledge gap when it comes to food. It exists on many levels – nutrition and preparation come to mind – but especially on the production and origins end. So it’s no surprise that one of the main missions of many […]

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Presenting modern agriculture

Here’s a great blog post about modern agriculture and bridging the gap between farmers and consumers. It’s written by Australian journalist Pip Courtney of the Australian Broadcasting Corporation (the Aussie equivalent of the CBC here in Canada), whom I had the opportunity to meet while attending the International Federation of Agriculture Journalists (IFAJ) congress in […]

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Alberta Pork’s H1N1 challenges, responses

This post is a continuation from yesterday’s H1N1 topic that explored Alberta Pork’s experiences at the centre of the H1N1 media storm earlier this year. The information is based on a presentation I attended by Lee Funke of Torque Communications at the recently held Canadian Farm Writers’ Federation conference in Edmonton. He outlined some of […]

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Inside Alberta Pork’s H1N1 war room

It’s hard to imagine what it’s like to be at the centre of a media firestorm unless you’ve actually experienced it. For the staff at Alberta Pork and the communications professionals working with them, the spring of 2009 provided more first-hand experience than they could have ever wished for.

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Once you start, you just can’t stop

I think I could be newly addicted. This year, more than ever before, I’ve been focused on local foods and making a conscious effort to buy and consume more of them, especially Ontario fruits and vegetables. Not only are they good for me, but I believe it’s important to support our own, in this case […]

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Farmers turn to alternative agriculture

Growing numbers of farmers are turning to alternative agriculture and agri-tourism initiatives to help them earn a living. That message was illustrated by several speakers at the recent Canadian Farm Writers Federation annual meeting in Edmonton, Alberta earlier this month. Ron Hamilton, Mary Ellen Grueneberg and Doug Livingstone have each found a different niche for […]

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Journalists can help debunk food misconceptions

The relationship many of us have with food is a lot like one we would have with a spouse, family member or friend. It can make us feel joy and inspire great passions – but can also evoke feelings of sadness, disappointment or guilt. We interact with it every day of our lives on many […]

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Making farming exciting and cool

It’s modern, innovative and exciting – words we all try to associate with agriculture when we talk to the public about what we do and where our food comes from.

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Getting the scoop on food and farming straight from the source

The Internet is a wonderful thing. It brings the world to our fingertips, regardless of where we might be. However, it also makes easier than ever before to spread rumours, misinformation and half-truths. And there’s a lot of that floating around out there – in both new and conventional media – about agriculture and what […]

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