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IFAJ 2011

Journalists can help debunk food misconceptions

The relationship many of us have with food is a lot like one we would have with a spouse, family member or friend. It can make us feel joy and inspire great passions – but can also evoke feelings of sadness, disappointment or guilt. We interact with it every day of our lives on many different levels and for most of us, it’s never far from our minds.

But what is behind our complex relationship with food? And what are many of our notions and ideas about food based on?
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Canadian farmers evoke consumer confidence

Canadians generally feel good about our food and the farmers who produce it, says a new study recently completed by Ipsos Reid. And although they are concerned about the economy and climate change, they’re confident in the safety of our meat, milk and eggs. Continue reading Canadian farmers evoke consumer confidence

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AgendaCamp: culinary tourism needs money, co-ordination

2009-agenda-camp-smallMoney and co-ordinated leadership. Those are two things that are needed to bring culinary tourism to the next level in Ontario, say a group of participants who discussed this topic at TVO’s AgendaCamp in Kingston today.
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Consumer habits change post-listeriosis

Last summer’s listeriosis outbreak has changed some Canadians’ eating habits, suggests a new survey by the University of Guelph. Almost 40 percent of consumers surveyed say they never eat ready-to-eat meats at home, up from only six percent from before the outbreak. And 56 percent say they never eat ready-to-eat-meat products in fast food outlets or restaurants, which is up from nine percent.

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Meeting Ontario’s unsung heros

There are days when I really love my job. And today was one of them.

I was in Vineland, Ontario today as part of a series of spokesperson training sessions that my organization, AGCare, has been hosting together with the Ontario Farm Animal Council and our facilitator, media guru Wallace Pidgeon of Brick and Ball Media in Toronto.

And here, as in many other small Ontario towns over the last two months, I spent the day with some of the people who I have come to feel are truly our unsung heros, right up there with the nurses who heal us and the firefighters who save us – they are the farmers who feed us. Continue reading Meeting Ontario’s unsung heros

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Canadian e.coli vaccine approved

Food safety in Canada received a boost today with the announcement that an e.coli vaccine with the potential to reduce risk to human health has been approved for use in Canada.

Econiche, a livestock vaccine that greatly reduces the shedding of e.coli O157:H7 by beef and dairy cattle, is now available to Canadian farmers.
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Solving the e.coli problem – gov’t listening?

Outbreaks of the deadly e.coli O157:H7 regularly make headlines – and this time, the headlines are hitting close to home, right here in Ontario. We also have a made-in-Canada solution to this ongoing problem, but we need the government’s help to implement it.
Continue reading Solving the e.coli problem – gov’t listening?

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