New food service marketing program expands markets for Ontario foods
If you build it, they will come.
That’s the thinking behind a new marketing program being used by Gordon Food Service (GFS), Ontario’s largest family-owned food service distributor – expanding and promoting their offering of Ontario food products by making it easy for their customers to identify and buy local food.
Earlier this year, the company was the recipient of a grant from the Broader Public Sector Investment Fund, a partnership between the Greenbelt Fund and the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) that aims to increase the amount of Ontario foods purchased through municipal, school, university and hospital food service settings. Continue reading Local food made easy