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Yet, as a population, we seem to be getting fatter and unhealthier – a trend that is most alarming in young people as we see childhood obesity rates march steadily upwards.  This is a longer version of a post I put up last week – and this article is also printed in the Ontario Farmer this week. The last year was not a good one for agriculture on the public relations front, but a Guelph agri-food consultant still believes the industry is on the right track. And he offered some tips to help address the growing public perception issue as he spoke to a meeting of the Guelph Partnership for Innovation last week. Continue reading Farmers get some PR pointers
This post is a continuation from yesterday’s H1N1 topic that explored Alberta Pork’s experiences at the centre of the H1N1 media storm earlier this year. The information is based on a presentation I attended by Lee Funke of Torque Communications at the recently held Canadian Farm Writers’ Federation conference in Edmonton. He outlined some of the challenges facing Alberta Pork’s response team – and their responses – at the height of the H1N1 crisis that struck Alberta when a herd of pigs was found to be infected with the influenza strain this past spring. Continue reading Alberta Pork’s H1N1 challenges, responses It’s hard to imagine what it’s like to be at the centre of a media firestorm unless you’ve actually experienced it. For the staff at Alberta Pork and the communications professionals working with them, the spring of 2009 provided more first-hand experience than they could have ever wished for. Continue reading Inside Alberta Pork’s H1N1 war room The relationship many of us have with food is a lot like one we would have with a spouse, family member or friend. It can make us feel joy and inspire great passions – but can also evoke feelings of sadness, disappointment or guilt. We interact with it every day of our lives on many different levels and for most of us, it’s never far from our minds. But what is behind our complex relationship with food? And what are many of our notions and ideas about food based on? Much has been said about media coverage of the H1N1 outbreak – both by the general public and by those of us in agriculture. And most of what is being said hasn’t been very complimentary. Certainly from farmers’ perspective, the media is to blame for tagging H1N1 with the nickname swine flu and then repeating it over and over again until it now seems permanently and irreparably stuck in the public’s consciousness. But what do the media think about how they have handled the situation? Continue reading Swine flu or whine flu? How media covered H1N1 |   | ||||
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A series of global trends will change everything about the way we eat, says the head of Canada’s largest grocery chain. And that means both adjustment and opportunity for those involved in food, Galen Weston of Loblaw Companies Limited told attendees at the Agricultural Adaptation Council’s annual meeting in Guelph recently.