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IFAJ 2011

Swine flu or whine flu? How media covered H1N1

Much has been said about media coverage of the H1N1 outbreak – both by the general public and by those of us in agriculture. And most of what is being said hasn’t been very complimentary.

Certainly from farmers’ perspective, the media is to blame for tagging H1N1 with the nickname swine flu and then repeating it over and over again until it now seems permanently and irreparably stuck in the public’s consciousness.

But what do the media think about how they have handled the situation? Continue reading Swine flu or whine flu? How media covered H1N1

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Ending the flu frenzy over pigs and pork

barn2They’ve finally listened. Yesterday, the World Health Organization announced that they were re-naming what everyone’s been calling “swine flu” to H1N1 Influenza A.

Pandemic frenzy has taken hold as we grapple with this new flu that has emerged. It was quickly dubbed “swine flu” even though it really has nothing to do with pigs or pork – and that misnomer has led to all sorts of misinformation, dubious reports and irrational behaviours in countries right around the world. Continue reading Ending the flu frenzy over pigs and pork

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