Food and Farming Canada

A blog about the farming side of food

Entries Tagged ‘marketing’

Is farming on the right track?

An episode of Oprah, a hard-hitting Time magazine cover story, a film called Food Inc. – farming is under increased, often one-sided scrutiny leaving many people to wonder whether modern agriculture is on the right track.
Rob Hannam, President of Synthesis Agri-Food Consulting, believes it encourages everyone to do more to address public perceptions of farming, [...]

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Grow your own pasta – virtually

When I came across a website that mentioned it would let me grow my own wheat online and follow it through right to my dinner plate, I have to admit I was intrigued.
I went to www.howwheatworks.com and signed myself up so I could get started. Faced with several different wheat types I could plant, [...]

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Alberta Pork’s H1N1 challenges, responses

This post is a continuation from yesterday’s H1N1 topic that explored Alberta Pork’s experiences at the centre of the H1N1 media storm earlier this year. The information is based on a presentation I attended by Lee Funke of Torque Communications at the recently held Canadian Farm Writers’ Federation conference in Edmonton.
He outlined some of the [...]

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Farmers turn to alternative agriculture

Growing numbers of farmers are turning to alternative agriculture and agri-tourism initiatives to help them earn a living. That message was illustrated by several speakers at the recent Canadian Farm Writers Federation annual meeting in Edmonton, Alberta earlier this month.
Ron Hamilton, Mary Ellen Grueneberg and Doug Livingstone have each found a different niche for [...]

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Whatever will they think of next?!?

There’s always someone looking to make a buck off someone else’s misfortune. But in this case, I didn’t think it would be the US Centres for Disease Control (CDC).
One of the agencies at the head of the global response to H1N1 influenza, the CDC is reported to be selling a toy version of the [...]

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Ten craziest products inspired by bacon

I love bacon – in fact, I’m a fan of pork in general.
And especially right now, after hog farmers have taken a beating over the unfortunately named “swine flu” which was actually really H1N1 influenza, I’m supportive of any efforts to promote it and develop new market opportunities.
So I was intrigued when I stumbled across [...]

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Here’s a side of farming you haven’t seen before…

As farmers, we tend to be a rather conservative bunch.
We’re generally not known for being edgy, sexy, funky or any of those other adjectives that make people sit up and take notice.

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