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New label makes soybutter safe solution for peanut-free schools

A new approach to labelling a locally produced soybutter is making it easier to use in Ontario’s peanut-free schools.

The toasted soy spread looks and tastes so much like peanut butter that some schools weren’t allowing it, says Scott Mahon, President of WOWBUTTER Foods, a family-owned business in the Stratford area.

To address this challenge, the company has introduced a new peel-off label with individual “Made with WOWBUTTER” stickers underneath that can be applied to school lunch containers identifying their peanut-free status.

It’s a unique system that has just won WOWBUTTER Foods a Premier’s Award for Agri-Food Innovation Excellence.

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