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Meeting consumer demands for marbled pork

Consumers are looking for the full flavour of marbled pork and work is now underway to bring such products to the Ontario market.

Ontario Pork has taken the lead in working with farmers, retailers and processors to determine the level of marbling consumers want, evaluate different swine genetics and feeding regimens and assess the quality and consistency of carcasses.
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Alberta Pork’s H1N1 challenges, responses

This post is a continuation from yesterday’s H1N1 topic that explored Alberta Pork’s experiences at the centre of the H1N1 media storm earlier this year. The information is based on a presentation I attended by Lee Funke of Torque Communications at the recently held Canadian Farm Writers’ Federation conference in Edmonton.

He outlined some of the challenges facing Alberta Pork’s response team – and their responses – at the height of the H1N1 crisis that struck Alberta when a herd of pigs was found to be infected with the influenza strain this past spring. Continue reading Alberta Pork’s H1N1 challenges, responses

Inside Alberta Pork’s H1N1 war room

It’s hard to imagine what it’s like to be at the centre of a media firestorm unless you’ve actually experienced it. For the staff at Alberta Pork and the communications professionals working with them, the spring of 2009 provided more first-hand experience than they could have ever wished for. Continue reading Inside Alberta Pork’s H1N1 war room

Whatever will they think of next?!?

There’s always someone looking to make a buck off someone else’s misfortune. But in this case, I didn’t think it would be the US Centres for Disease Control (CDC).

One of the agencies at the head of the global response to H1N1 influenza, the CDC is reported to be selling a toy version of the microbe in the gift shop of its headquarters in Atlanta. Continue reading Whatever will they think of next?!?

Our agriculture industry is at a crisis point

The word crisis is heard often at the moment. Unfortunately, it seems to be heard most often in conjunction with two other words: agriculture and farmers. In a country as wealthy and as entrenched in farming as ours, to me, there’s something fundamentally wrong with this picture.
Continue reading Our agriculture industry is at a crisis point