Meeting consumer demands for marbled pork

Consumers are looking for the full flavour of marbled pork and work is now underway to bring such products to the Ontario market.

Ontario Pork has taken the lead in working with farmers, retailers and processors to determine the level of marbling consumers want, evaluate different swine genetics and feeding regimens and assess the quality […]

Alberta Pork’s H1N1 challenges, responses

This post is a continuation from yesterday’s H1N1 topic that explored Alberta Pork’s experiences at the centre of the H1N1 media storm earlier this year. The information is based on a presentation I attended by Lee Funke of Torque Communications at the recently held Canadian Farm Writers’ Federation conference in Edmonton.

He outlined some of […]

Inside Alberta Pork’s H1N1 war room

It’s hard to imagine what it’s like to be at the centre of a media firestorm unless you’ve actually experienced it. For the staff at Alberta Pork and the communications professionals working with them, the spring of 2009 provided more first-hand experience than they could have ever wished for.


Whatever will they think of next?!?

There’s always someone looking to make a buck off someone else’s misfortune. But in this case, I didn’t think it would be the US Centres for Disease Control (CDC).

One of the agencies at the head of the global response to H1N1 influenza, the CDC is reported to be selling a toy version of […]

Our agriculture industry is at a crisis point

The word crisis is heard often at the moment. Unfortunately, it seems to be heard most often in conjunction with two other words: agriculture and farmers. In a country as wealthy and as entrenched in farming as ours, to me, there’s something fundamentally wrong with this picture.