A new approach to labelling a locally produced soybutter is making it easier to use in Ontario’s peanut-free schools.
The toasted soy spread looks and tastes so much like peanut butter that some schools weren’t allowing it, says Scott Mahon, President of WOWBUTTER Foods, a family-owned business in the Stratford area.
To address this challenge, the company has introduced a new peel-off label with individual “Made with WOWBUTTER” stickers underneath that can be applied to school lunch containers identifying their peanut-free status.
It’s a unique system that has just won WOWBUTTER Foods a Premier’s Award for Agri-Food Innovation Excellence.
Continue reading New label makes soybutter safe solution for peanut-free schools
A new vegetable oil-based multi-purpose lubricant is now available for sale in Canada – with the potential to open up significant new markets for Canadian grain and oilseed farmers.
Smart Earth Corporation’s new Ecolube product was developed in Canada by Linneaus Plant Sciences Inc. as an environmentally friendly substitute for popular lubricant and penetrant products currently on the market for home and work use. Continue reading “Green” lubricant alternative now available in Canada
A recently established Canadian marketing council, led by Soy 20/20, hopes to raise awareness of Canadian soy food products with several new initiatives.
These include a new website, outreach efforts to dietitians and food industry professionals, and a market research study to gauge existing awareness and attitudes towards soy foods among Canadian dietitians.
The Canadian Soy Food Marketing Council, whose growing membership includes seed researchers and developers, seed companies, farmers, grain handlers, food and ingredient processors and soy food and beverage manufacturers, was founded last fall to help position the Canadian soybean industry as a global leader in soy food innovation. Continue reading New campaign to boost soy food awareness
Consumers, local food advocates and others ask me why more farmers don’t market their products – grains, meats, fruits and vegetables – directly to the end user.
Building that one-on-one relationship would help boost the availability of local food products, they argue, as well as protect farmers from fluctuating global commodity prices.
It’s not quite that simple and it’s not a solution that works for everyone, I usually reply, but there are some farmers who are quite successful with it.
Ontario soybean grower Harro Wehrmann is an example of one farmer who follows this model and does so very successfully. I interviewed him recently for a feature story in Ontario Grain Farmer – here’s how he’s found his niche growing and marketing organic soybeans directly to Mississauga food processor Sol Cuisine. Continue reading An Ontario farmer’s direct marketing success story
Soybean varieties developed for specific food and health applications represent a key future growth opportunity for the Canadian soybean industry. Different types of soybean protein can be ideally suited to specific food applications, which can lead to new food products and processes, says a University of Guelph scientist who is involved in research in this field.
Continue reading Unlocking the potential of soy proteins
This is an update to a blog post I put up almost a year ago, where I wrote about a soy-based asphalt sealant that can help keep potholes at bay. I was intrigued by the potential of the product at the time – both for municipalities trying to keep their roads budgets under control in the crazy Canadian climate and for farmers seeking new market opportunities for their soybean crops.
Well, we’re a few steps closer to reality on both fronts – the product is now being tested on a one kilometre stretch of road near Owen Sound and will be evaluated by the Grey County Department of Transportation and Public Safety to determine its effectiveness in the Canadian climate. Continue reading Soybeans could help extend life of asphalt roads
Soybeans are helping to make industrial epoxy resins used in construction, automotive and furniture production hardier, greener and less expensive.
Researchers at the University of Guelph are working on a new soy-oil based bio-resin that, when mixed with soy stalks and soybean meal, can create new biodegradable “green composites”. Continue reading Car, furniture production cheaper, greener with soy