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IFAJ 2011

Survey says: consumers seek lean, tender, flavourful meat options

veal vegetable roll upsWhen it comes to meat, Ontario consumers want protein that is lean and low in saturated fat – yet is still tender and flavourful.

This was the finding of a market research survey conducted recently by the Ontario Veal Association (OVA) to determine consumer perceptions and knowledge of veal and its health benefits. Continue reading Survey says: consumers seek lean, tender, flavourful meat options

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An award from Canadian Farm Writers

I received some exciting news on the weekend – a brochure I wrote and co-ordinated for the Ontario Veal Association has won a bronze award in the general periodical category of Canadian Farm Writers Federation (CFWF) annual awards program.

“The Real Deal About Veal” was produced to debunk the myths about veal and give consumers a [...]

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