Month: November 2007

Veal value chains: a win-win approach

A new value chain strategy is being used by Ontario’s veal farmers to try to help them get more veal onto restaurant menus. Bill Dover and Geoff Wilson, food industry consultants working with the Ontario Veal Association (OVA), discussed the new approach which is seeing new products being developed in response to market needs at […]

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Ontario veal’s appeal

A gathering of chefs, media and food service industry distributors experienced the appeal of Ontario veal first hand at an education and tasting session in Toronto last night. Approximately 20 food service industry decision makers learned about veal: as an ideal healthy lifestyle choice – the meat is naturally lean, yet nutritious protein alternative – […]

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