Month: February 2008

What makes a good story?

It’s all about connecting. That’s the key behind telling a good story, according to panelists at the latest Eastern Canada Farm Writers Association (ECFWA) professional development seminar: the best stories connect with their audience and the best writers know the needs and wants of their audience.

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Scanning for cloned meat

Now you can know for sure. There’s a new, fool-proof way of determining whether the steak you’re eating came from a cloned animal using DNA barcoding technology. This statement was made by an Irish scientist at the American Association for the Advancement of Science conference in Boston this week. According to Professor Patrick Cunningham, DNA […]

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Tough decisions in tough times

Tough decisions about their businesses and their futures are facing many livestock farmers these days. But there may be some help on the horizon – a one day conference in London this week is designed to help them with those decisions. The Ontario Pork Industry Council is hosting a day-long information meeting for beef, pork […]

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Innovative E.coli vaccine granted conditional US approval

A Canadian-made cattle vaccine against a deadly form of e.coli has been given a conditional licence for sale by the United States Department of Agriculture (USDA). Developed in Canada and already conditionally approved for sale in this country, this vaccine is the first that can be used on-farm to reduce the shedding of e.coli 0157:H7 […]

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Wal-Mart in the cattle business?

Asda, Britain’s second largest grocery chain and a division of US retail giant Wal-Mart, has announced plans to start producing its own Wagyu beef in England. Wagyu cattle hail from Japan and are world-renowned for their tenderness, marbling and flavourful meat. The low-cost grocer hopes raising its own Wagyu cattle will allow it to sell […]

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Top consumer trends

Top trends influencing consumer behaviour (as presented by Harvey Hartman, CEO of consumer research firm the Hartman Group) Premiumization of everything – people are willing to pay more for quality Expertise vs. prestige – what are the experts telling me to do? Snack culture – everything is reduced to bite-sized portions, from food to information, […]

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The successful retailer of the future

The clearly defined lines between food retailers and restaurants are becoming more and more blurry, said a consumer expert at a meeting of farmers and agribusiness representatives in Guelph today. Harvey Hartman of the US-based Hartman Group, consumer research firm, says a growing number of retailers are now also offering eat-in opportunities for consumers to […]

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Redefining quality in the consumer mind

Consumers are willing to pay more for products with higher quality – perceived or real. And retailers – especially farmers – should be taking advantage of this opportunity by creating a relationship between their brand and the consumers they wish to sell it to. That’s the message Harvey Hartman, a US consumer researcher, brought to […]

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A portrait of the modern consumer

Live. Shop. Use. Those three words are the key to understanding modern consumer behaviour, a US consumer research expert told an attentive audience at the Agricultural Adaptation Council annual meeting in Guelph today. “If we understand how people live, how they shop and how they use products, we have a pretty accurate picture of consumers […]

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A different approach to consumer research

What people say they do and what they actually do are often two very different things. That’s the premise behind the Hartman Group, a consumer research firm based in Bellevue, Washington. Their CEO, Harvey Hartman, addressed the annual meeting of the Agricultural Adaptation Council in Guelph today and described some of the processes they use […]

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Chicken wing chow-down

Almost 500 million chicken wings were consumed by hungry fans during the Super Bowl this past Sunday, according to the United States Department of Agriculture. The US poultry industry produces about 11 billion chicken wings per year or 42 million per business day – which means hungry American football fans ate their way through 11 […]

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