Weetabix mixing food, farming and art
Weetabix, a global cereal brand, is sponsoring a wheat art competition for Ontario farmers this year. Sounds a little out-of-the ordinary at first glance and I must admit it is. After all, cereal, art and farming aren’t usually things I tend to link in my head.
Ontario wheat farmers are encouraged to give their artistic selves free reign to express themselves by taking part in a competition to build the best straw bale sculpture in Ontario.
Participants must wrap at least two bales in a Weetabix branded banner they’ll be given when they register for the contest and submit a photo of their creation to the Grain Farmers of Ontario (GFO) office in Guelph. Cash prizes will be awarded to the top three finishers, as determined by a panel of judges from Weetabix and GFO.
Weetabix is a strong supporter of Ontario’s wheat farmers, using 100 percent Ontario-grown wheat in the cereals it produces in its Cobourg, Ontario manufacturing plant. Cobourg is about an hour east of Toronto, on the shores of Lake Ontario.
A similar contest was run by Weetabix in the UK in 2007 – below are a couple of photos (courtesy of GFO) of entries in that competition.