Banff, pork and social media

I’m in beautiful Banff today, giving a presentation to hog farmers and pork industry representatives on social media and how we can use it in agriculture.

It’s a bit of an event for me, for a number of reasons. First of all, I always like talking about social media and helping people gain an understanding of the different tools that are out there and what, with a little skill and practice, we can achieve by using them.

Secondly, Banff is a gorgeous spot. It’s nestled in the Rocky Mountains of Alberta about two hours from Calgary and although it’s blanketed in snow, the temperatures are in the moderate -5C range. I must admit, safely ensconced in my southwestern Ontario bubble, I sometimes forget the sheer beauty and wide open spaces of this wonderful country that I am lucky enough to call home.

Thirdly, it’s just a thrill for me to be attending Banff Pork Seminar as a presenter. I started my career in agriculture as a junior communications officer and website co-ordinator with Ontario Pork over ten years ago. I attended my first BPS in 2001 or 2002, eager to experience this event I’d heard so much about and learn more about the industry and the producers I was serving.

A decade later, I still work with hog farmers in various capacities as both a journalist and a communications specialist and I’m continuing my journey of learning about pigs and pork in Canada.

Thanks, BPS, for inviting me back.

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