marketing

Locally grown exotic plant opens new markets, creates jobs

An exotic houseplant with pink flowers is turning heads across North America and creating jobs in the Niagara region. The plant, named Medinilla Magnifica, is helping to expand operations and open up new markets for Ted Oorsprong’s Northend Gardens. Thanks to some support from Ontario Agri-Food Technologies, Oorsprong is selling the plant in chain stores […]

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New label makes soybutter safe solution for peanut-free schools

A new approach to labelling a locally produced soybutter is making it easier to use in Ontario’s peanut-free schools. The toasted soy spread looks and tastes so much like peanut butter that some schools weren’t allowing it, says Scott Mahon, President of WOWBUTTER Foods, a family-owned business in the Stratford area. To address this challenge, […]

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Local food made easy

New food service marketing program expands markets for Ontario foods If you build it, they will come. That’s the thinking behind a new marketing program being used by Gordon Food Service (GFS), Ontario’s largest family-owned food service distributor – expanding and promoting their offering of Ontario food products by making it easy for their customers […]

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Monforte’s local cheese renaissance

The story of Ruth Klahsen and her dairy are well-known in Ontario’s local food world. Montforte Dairy has a loyal – and growing – following of fans devoted to the agricultural values it espouses and the cheeses it produces. So devoted, in fact, that they have raised about half a million dollars as members of […]

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Getting local food into our public institutions

The Friends of the Greenbelt Foundation and the Greenbelt Fund are spearheading the grants and two other initiatives in an effort to connect Ontario’s farmers with public institutions like daycares, schools, hospitals, universities and long term care facilities. Ontariofresh.ca, a new business to business website is being launched this fall to link buyers and sellers […]

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A difference in 10 minutes a day

Farmers – are you frustrated by people who don’t understand what you do on your farm? Do you wish more consumers knew how food was produced or more politicians had a sense of the realities of farming? Many of us in agriculture have had these sentiments at some time and often feel helpless to do […]

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Building trust in our food

Few relationships are more personal than the one we have with our food. We trust that what we eat will sustain us, nourish us and help keep us healthy. In Canada, public trust in our food supply is high, a fact that’s been proven repeatedly in studies carried out by Ipsos Reid for AGCare and […]

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An Ontario farmer’s direct marketing success story

Consumers, local food advocates and others ask me why more farmers don’t market their products – grains, meats, fruits and vegetables – directly to the end user. Building that one-on-one relationship would help boost the availability of local food products, they argue, as well as protect farmers from fluctuating global commodity prices. It’s not quite […]

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Sexy calendar puts new face on farmers

A gorgeous new calendar showcasing the photos and stories of 12 Ontario farmers has been released just in time for Christmas. The popular “Faces of Farming” calendar, now in its sixth year, puts a different and real face on today’s farmers who produce food in Ontario.

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Measuring agriculture’s economic footprint in Ontario

Farming affects the daily lives of all Ontarians – what we eat, where we live and what we do to earn a living. Now, a newly released report spells out in stark detail the economic impact of the agricultural sector as well as the punishing effects of long term farm income losses on the Ontario […]

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Dispelling dispair about the future of food and farming

In Western Canada, student enrolment at various agricultural colleges is on the rise. And an increasing percentage of students flocking to programs in animal, food, life and environmental sciences are coming from urban areas, which spokespeople at these institutions attribute at least partly to the growing public interest in agriculture and food. Guelph’s Ontario Agricultural […]

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Solving the peanut-free school lunch problem

Over the last week or so of everyone’s back to school preparations, I’ve been noticing a lot of coverage about school lunches and the dilemna of what to send with your kids. I didn’t realize this was such a problem – I’ve been out of school myself for quite some time and don’t have any […]

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Checking out the local cafe

We took advantage of the recent long weekend to spend a few days in the Kawartha region of Ontario. The village of Lakefield was our principle destination – and the highlight of our weekend a visit with our friend Jennifer MacKenzie. Jen and her husband, Chef Jay Nutt, own Nuttshell Next Door, a cafe in […]

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Weetabix mixing food, farming and art

Weetabix, a global cereal brand, is sponsoring a wheat art competition for Ontario farmers this year. Sounds a little out-of-the ordinary at first glance and I must admit it is. After all, cereal, art and farming aren’t usually things I tend to link in my head. Ontario wheat farmers are encouraged to give their artistic […]

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Retailer supports sustainable farming

Cows grazing on hillside pastures are a stereotypical – if often true – image of Switzerland. The Swiss are proud of their mountains and their pristine Alpine countryside. They’re also pretty serious about promoting homegrown food products. One of the country’s leading supermarket chains, Co-op, sells a line of branded Swiss food products – milk, […]

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