marketing

Survey says: consumers seek lean, tender, flavourful meat options

When it comes to meat, Ontario consumers want protein that is lean and low in saturated fat – yet is still tender and flavourful. This was the finding of a market research survey conducted recently by the Ontario Veal Association (OVA) to determine consumer perceptions and knowledge of veal and its health benefits.

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What’s wrong with this picture?

That’s what we wanted to know about the picture below when a group of us from the Eastern Canada Farm Writers Association recently paid a visit to an onion farm in the Holland Marsh. To us, it seemed like a bin of perfectly good onions, just waiting for someone to bag, buy, cook and eat. […]

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Saving Ontario’s fruit farms

This post is courtesy of fellow blogger and farm and food aficionado Tiffany Mayer. She writes in the Niagara Region – check out her blog, Eating Niagara or follow her on Twitter. Len Troup has been doing something unusual this past week. The Jordan Station tender fruit grower has been farming. It’s a drastic change […]

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New markets for Ontario ginseng

An innovative residue extraction process for Ontario ginseng is poised to open up new market opportunities for the high value crop. The new method allows for the removal of crop protection residues without affecting the structure and quality of the ginseng, a pilot project has shown.

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Teats and tweets

A unique project brings daily activities of milking cows to new media tool Twitter. This article appears in this month’s Ontario Dairy Farmer magazine and is the full length version of shorter blog article I posted here a couple of weeks ago. They’re an unlikely team – a new media researcher in Waterloo, an English […]

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Farmers get some PR pointers

This is a longer version of a post I put up last week – and this article is also printed in the Ontario Farmer this week. *** An episode of Oprah. A film called Food Inc. A hard-hitting Time magazine cover story. A series in the Toronto Star. The last year was not a good […]

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Is farming on the right track?

An episode of Oprah, a hard-hitting Time magazine cover story, a film called Food Inc. – farming is under increased, often one-sided scrutiny leaving many people to wonder whether modern agriculture is on the right track. Rob Hannam, President of Synthesis Agri-Food Consulting, believes it encourages everyone to do more to address public perceptions of […]

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Pondering fresh meat’s future

Normally, when I go grocery shopping, I approach the whole experience a bit like a military mission – with focus, list in hand and plan in mind to get in and out as quickly and painlessly as possible. Several weeks ago, I was a bit less rushed than usual at the supermarket, so I had […]

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Putting a face to farming

We all eat but most of us likely give it little thought beyond worrying about calories or fat content. We certainly aren’t likely to spend a lot of time thinking about who grew that food and the work that someone somewhere put into producing it. But that’s the goal of the 2010 Faces of Farming […]

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Alberta Pork’s H1N1 challenges, responses

This post is a continuation from yesterday’s H1N1 topic that explored Alberta Pork’s experiences at the centre of the H1N1 media storm earlier this year. The information is based on a presentation I attended by Lee Funke of Torque Communications at the recently held Canadian Farm Writers’ Federation conference in Edmonton. He outlined some of […]

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Farmers turn to alternative agriculture

Growing numbers of farmers are turning to alternative agriculture and agri-tourism initiatives to help them earn a living. That message was illustrated by several speakers at the recent Canadian Farm Writers Federation annual meeting in Edmonton, Alberta earlier this month. Ron Hamilton, Mary Ellen Grueneberg and Doug Livingstone have each found a different niche for […]

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Making farming exciting and cool

It’s modern, innovative and exciting – words we all try to associate with agriculture when we talk to the public about what we do and where our food comes from.

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Whatever will they think of next?!?

There’s always someone looking to make a buck off someone else’s misfortune. But in this case, I didn’t think it would be the US Centres for Disease Control (CDC). One of the agencies at the head of the global response to H1N1 influenza, the CDC is reported to be selling a toy version of the […]

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“Local food” is a term that may grow

As printed in the Guelph Mercury, June 25 2009: With the advent of summer, local food is on everyone’s lips — and increasingly also in their shopping baskets. It certainly is the trend of the moment, and one farmers are embracing wholeheartedly. So are communities that are launching farmers markets, new stores that are focusing […]

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Ten craziest products inspired by bacon

I love bacon – in fact, I’m a fan of pork in general. And especially right now, after hog farmers have taken a beating over the unfortunately named “swine flu” which was actually really H1N1 influenza, I’m supportive of any efforts to promote it and develop new market opportunities. So I was intrigued when I […]

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