CDNbeef

Buying beef directly from farmers

The strength of the local food movement and the potential of an untapped urban market keen to buy high quality beef direct from farmers are behind a new marketing initiative underway by Beef Farmers of Ontario. Farm to City Marketing is based on the popular community-supported agriculture (CSA) model that has been successful for vegetable […]

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Social media changing Canadian beef promotions

More beef check-off dollars are going into social media than ever before – and it’s proven to be a very effective strategy for boosting consumer awareness and driving loyalty to Canadian beef. That’s according to Heather Travis, Canada Beef’s Director of Public Relations and Marketing Communications, who’s been a long time champion of social media […]

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Beef farmers raise 70K for local cardiac rehab centre

Picton – A desire to give back to a community that supported them in their time of need led to a fundraising campaign by local beef farmers that has raised $70,000 for a cardiac rehabilitation program in Picton, Ontario. The donation by the Prince Edward County Cattlemen’s Association was instrumental in helping to establish an […]

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